Why limit yourself to just two sides? Why not have four? A fold over or tent card offers double the space. That said, a possible advantage of a single-sided card is that the back side can be used for notes. These days there's often more information than will comfortably fit on a single-sided card. Is it a horizontal, or a vertical logo? Paper has two sides, so why not your business card? Think of the front and back as front cover and back cover. One determining factor, might be the orientation of your logo. But there's no reason why you can't have a vertical card. Wallets are horizontal, business card holders horizontal. In business card terms, it's a predominantly horizontal world. As well as size, there's also orientation. There's no point in having a non-standard size that is otherwise totally conventional. Personally I think that if you're going to go with a non-standard size then your business card should be exceptional. Business card holders, wallets, well if things don't fit what will they do with your card? Will they put it in a special place or will they just toss it? There's no right answer but you should consider the implications. Consider what people are likely to do with your business card. And the biggest disadvantage of a non-traditional size is that it stands out. The biggest advantage of a non-traditional size is that it stands out. They and other online digital printing services also offer square business cards. MOO Cards are known for their mini, or chewing-gum strip cards. But you don't have to limit yourself to a standard size. and Canada, 3 1/2 by 2 inches or the European 85 by 55 millimeters. The size of your business card will in part be determined by where you are in the world.
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